This is where I document what I’m building, thinking, and refining — from acquisition to automation. If you’re wired for scale and clarity, you’ll feel at home. I write when there’s something worth sharing. Join the newsletter to follow along.
This is where I document what I’m building, thinking, and refining — from acquisition to automation. If you’re wired for scale and clarity, you’ll feel at home. I write when there’s something worth sharing. Join the newsletter to follow along.
I didn’t set out to build an agency. I set out to solve a problem. Too many DTC brands were bleeding money on ad spend with agencies that d
Let’s be honest: ROAS is mostly useless. Why? – It ignores margins – It ignores LTV – It punishes aggressive scaling – It rewards under-s
